Logo design, branding, print materials and signage for a large development project in Oakland, CA.
Brooklyn Basin was a unique challenge in that the design had to appeal to both American and Chinese financial investors in the project, future residents of the housing to be built, and current local community members. Many considerations were made for color, imagery, and style that would appeal across cultures.
Other project elements included a folder/press kit and related map illustration, paper and email invitations to the groundbreaking ceremony, event program for the groundbreaking, signage, banners, billboards, and print ads.
[Event photography © TNT Pictures]
My role included design, project management, and art/creative direction.
The client brought in RadiantBrands for assistance with the naming rights of one theatre within their complex of three performance spaces. The initial challenge was creating a new identity and style that fit within the client's branding system, but also showcased the logo of their new sponsor in an elegant but clear manner. This portion also involved presenting to, and getting sign off from, the sponsor on both the visual direction and materials choices.
The ongoing challenge was to create additional elements within the branding system (everything from street-facing signs, to donor displays, to wayfinding, and even a neon sign), and to coordinate the production process with vendors and the client's facilities team.
In addition to branding the space, a history display for the theatre and two major sponsors was needed for the lobby. Five different materials were used to achieve a sense of depth and interest at museum-level quality.
Print materials and style development for a non-profit supporting all public schools within Berkeley.
The annual report took a new approach for the organization, with an ultimate goal of directing recipients to their website. Several things were done to encourage this; video interviews were screen capped and quoted within the document, accomplishment details were summarized and readers directed to the website for more information, and the donor list was truncated with similar instructions.
As the first major application of the new brand identity, the fundraising brochure and annual report needed to showcase the new look-and-feel while still communicating their own messages. These styles were then worked into the brand guide.
Logo design, brand system, and light pole banners created for a local campaign in Berkeley and the East Bay.
The initial challenge focused on a campaign logo and how to best feature all six cultural organization sponsors. Creating an eye-catching mark and bold overall look was vital to stand out on 80+ light poles in Downtown Berkeley. Extended project included advertising in BART and on AC Transit buses, web ads, and other items.
My role involved conceptualizing and executing the design, and ensuring each of the sponsors was featured in a way that best showcased their organization and brand. I also sourced stock photos and incorporated client images and image requests.
Photography of installed banners by Eric Vogler
Fundraising event for Berkeley Humane. Style to complement the recent rebranding of the shelter. Challenges included creating a design that worked in color and would be single-color screenprint-friendly while also incorporating beer, cats, and dogs, all into the same logo.
Website redesign and visual style for a consulting firm.
Packaging redesign for flagship products of a craft brewery with 30 years of history.
Goals were to brighten the packages so they’d be more eye-catching in store, create a unified brand blocking on the shelf, and to attract a new younger crowd while retaining elements familiar and recognizable to their longtime customers.
Original photography of products used in PR launch materials.
Brand revamp for a relatively small animal shelter.
The logo redesign had to carry over the same imagery and some of the feel from the previous logo iterations, but with improved legibility and emotive qualities. Because the shelter seeks to always emphasize dogs and cats equally, alternating species business card backs and in-house-printer friendly letterhead footers were created.
Brand messaging, styles, color usage, and print material templates, were all created and complied into a brand guide to help the shelter implement the new look and feel across all communications going forward.
Other projects include creating a capital campaign sub-brand, graphics for a mobile adoption center vehicle, and two fundraising event campaigns (Pints for Paws & Bark and Meow Around the Block) with individual but related branding.
Logo design and website for a 90-year-old mortgage and investment firm. Reflecting their stable and long lasting history, the "Fe" mark is a reference to the periodic table symbol for iron.
This infographic was designed to be sent via email to the RadiantBrands mailing list.
A series of books about young adults surviving in the wild and boxed set package. All photography and physical text creation original by designer. Featured in American University Student Design Expo 2008.
Posters advertising a zombie festival. Illustrations done by hand on paper and combined with historical art using photoshop. Student project.